Demo Success Guidelines
VWO
TL;DR
- Add an interactive demo to your key solution pages to show, not just tell, how VWO solves specific customer pain points.
- Use an HTML embed demo on your pricing page to let prospects experience the Growth Plan features firsthand, driving higher conversion.
- Develop interactive demo-based sales leave-behinds to reinforce value propositions and key features after initial sales meetings.
Website Analysis
- With a gated trial and prominent demo requests, it looks like VWO leans towards a sales-led go-to-market motion.
- The dual CTAs (Request Demo and Try VWO for Free) suggest a balance between acquiring leads and enabling self-discovery.
- The presence of HubSpot, Salesforce, Pardot, and Marketo indicates a robust tech stack that likely integrates well with various marketing automation platforms.
- The gated trial suggests that VWO prefers to qualify leads and guide them through the initial product experience.
Short-Term Wins
In the first few days, VWO can unlock quick wins with interactive demos — simple plays to boost engagement and product clarity fast
- Add an interactive demo to your key solution pages to show, not just tell, how VWO solves specific customer pain points.
- Use an HTML embed demo on your pricing page to let prospects experience the Growth Plan features firsthand, driving higher conversion.
- Connect your demo data to HubSpot and Salesforce to qualify leads based on demo engagement, allowing your sales team to prioritize the most interested prospects.
Long-Term Wins
VWO can leverage interactive demos to showcase its platform's capabilities and drive deeper engagement with prospects and customers.
- Develop interactive demo-based sales leave-behinds to reinforce value propositions and key features after initial sales meetings.
- Create a partner enablement program that leverages interactive demos to train partners on VWO's platform and empower them to effectively sell and support VWO's solutions.
- Implement interactive demos within customer onboarding and training programs to accelerate product adoption and ensure customers realize the full value of VWO's platform.